What Are Swarovski Brand Guidelines?
The Swarovski brand guidelines are the official rules set by Swarovski for how their brand should be represented. They exist to protect the integrity of the Swarovski name and to ensure the brand is presented consistently and correctly wherever it appears. If you work with Swarovski crystals in a professional or commercial capacity, these guidelines are the authoritative reference to follow.
📘 Correct Use of Swarovski Name
How and when the Swarovski name may be used in your own materials, product descriptions, and marketing, so the brand is always represented accurately.
🎨 Logo and Branding Usage
Rules on the Swarovski logo and brand assets, including where they may and may not be used, to keep the brand consistent and protected.
🛍️ Selling Your Products
Guidance on how to describe and present products and creations that feature Swarovski crystals, so the brand is credited correctly and consistently in your own materials.
✅ Maintaining Brand Standards
The standards Swarovski expects of those representing the brand, helping to preserve the quality and reputation the Swarovski name carries.
Official Document
Download Brand Guidelines
Access the latest official Swarovski brand guidelines below. The current version was issued in April 2026.
Swarovski Authorised Distribution Partner
Bluestreak Crystals is a Swarovski Authorised Distribution Partner, officially recognised by Swarovski and supplied directly by them. It means every crystal we provide is genuine, sourced directly from Swarovski in Wattens, Austria. To learn more about what our authorised status means and how to be sure your Swarovski crystals are genuine, visit our partnership page.
Shop Genuine Swarovski Crystals
Looking for genuine Swarovski crystals? As an Authorised Distribution Partner, we supply the complete Swarovski range, flatbacks, beads, pearls, pendants, and more, all 100% authentic and ready to ship worldwide. Since 1 June 2026, genuine Swarovski crystals are open to everyone, with no account or minimum order required.
Frequently Asked Questions
Who needs to follow the Swarovski brand guidelines?
Anyone representing or selling Swarovski crystals in a professional or commercial capacity, including retailers, designers, and partners, should follow Swarovski's official brand guidelines to ensure the brand is represented correctly and consistently.
Where can I find the latest version?
The official guidelines are available via the link on this page. We recommend always referring to the document itself for the latest version, as Swarovski may update their guidelines from time to time.
Can I use the Swarovski logo in my own marketing?
Use of the Swarovski logo and brand assets is governed by Swarovski's official guidelines. Please refer to the guidelines document for the current rules, as logo and brand usage is determined by Swarovski, not by Bluestreak Crystals.
How should I describe products made with Swarovski crystals?
How you reference Swarovski when describing your own products and designs is set out in Swarovski's official brand guidelines. Please refer to the document for the correct wording and crediting, so the brand is represented accurately in your listings and marketing.
Are you an official Swarovski partner?
Yes. Bluestreak Crystals is a Swarovski Authorised Distribution Partner, supplied directly by Swarovski. You can read more on our Swarovski partnership page.
Why Choose Bluestreak
We're proud to be a name that customers, designers, and professionals trust for genuine Swarovski crystals.
🏆 10+ Years Authorised Partner
We've been a Swarovski Authorised Distribution Partner for over ten years, one of very few worldwide. That long-standing relationship is your reassurance that we meet Swarovski's high standards year after year, not just once.
⭐ 8,900+ Five-Star Reviews
Rated excellent by thousands of happy customers, with a 4.96 average score. From individual buyers to professional designers, our reviews reflect a decade of consistent quality, genuine products, and service people return to time and again.
💎 The Complete Swarovski Range
With over 12,000 genuine Swarovski products in stock and ready to ship, you'll find every cut, colour, and size in one place, all sourced directly from Swarovski in Austria and guaranteed authentic.
🌍 Trusted Worldwide
Customers across the globe rely on us for authentic Swarovski crystals, with fast, tracked delivery shipped from the UK. Wherever you are, you can buy with the same complete confidence in what you'll receive.
Swarovski Crystals Collection
Buy the complete range of Swarovski crystals from an Swarovski Authorised Distribution Partner.
