Sustainability

We are mindful of our responsibility to the planet and approach every aspect of our business with care, intention, and integrity. Our crystals are sourced exclusively from manufacturers that uphold environmentally responsible and sustainable practices, ensuring quality without compromise. This commitment extends throughout our operations, from the use of recyclable materials and reduced waste to the adoption of energy-efficient, fossil-free energy sources. To complete this approach, we partner with premium logistics providers such as DHL Express and DPD, both of which established sustainability initiatives designed to reduce emissions and support more responsible delivery.

Products, Packaging & Offices

Crystals from all of our manufacturers/brands

Every product is meticulously crafted to the highest standards, remaining entirely lead-free and nickel-free, with lead content of less than 0.009%. Each piece is created using ethically sourced materials, chosen with care and intention to honour both people and planet, ensuring that beauty, quality, and responsibility exist in effortless harmony. There is more information regarding specific brands below.

Packaging

Our Bluestreak Crystals individual product bags are produced using recyclable plastic, while our paper envelopes for wholesale packaging are fully recyclable.

In addition, we use recyclable and sustainably sourced postage bags and envelopes, ensuring that every stage of our packaging reflects our commitment to responsible and considered practices.

Offices

Our offices are designed with energy efficiency in mind, utilising advanced heating and cooling systems, including air-source heat and cooling pumps, alongside a high-efficiency wood pellet boiler.

Crystal Brands

Serinity Crystals

Serinity crystals are crafted using an advanced lead-free crystal formula, containing less than 0.009% lead, redefining the very DNA of crystal while maintaining the exceptional sparkle and brilliance associated with the world’s leading crystal brands. Complementing this innovation, Serinity Pearls offer a refined alternative to freshwater pearls and are fully vegan-friendly, aligning beauty with conscious choice.

For further information on product ingredients, please contact our customer service team for personalised support.

Serinity’s manufacturing facilities in Austria operate with a strong focus on environmental responsibility, utilising renewable energy sources including hydropower and solar energy. Annual renewable energy usage and sourcing are transparently documented within the Sustainability Report.

Sustainability highlights include:

Newly installed cleaning and drying processes that use 20% fewer chemicals and recycle 90% of heat generated during the water cycle
Advanced drying equipment requiring 30% less energy than previous systems
Oxygen-fuel burner technology used in crystal melting, significantly reducing energy consumption and carbon emissions compared to conventional air combustion
76% of total water demand in recent years met through recycled water across manufacturing and production locations

Preciosa Crystals

Preciosa products bearing the Lead-Free Brilliance symbol contain less than 0.009% lead (<90 ppm) and are produced in accordance with the highest environmental and sustainable manufacturing standards. These premium components meet the most rigorous industry benchmarks and international safety certifications, reflecting Preciosa’s long-standing commitment to quality, responsibility, and innovation.

For further information on product ingredients, please contact our customer service team for personalised support.

Over the past decade, Preciosa has made significant investments in modernising its key manufacturing facilities, introducing cleaner technologies and environmentally sensitive solutions. The adoption of alternative fuels and advanced non-gas burners has resulted in a nearly 50% reduction in nitrogen oxide emissions over the past three years alone, demonstrating meaningful progress in reducing environmental impact.

Sustainability highlights include:

40% reduction in waste since 2010
50% reduction in water consumption since 2010
50% reduction in nitrogen oxide emissions since 2017

Delivery Partners

DPD

DPD is redefining modern delivery through a long-term commitment to sustainability, innovation, and responsible logistics. As part of the Geopost group, DPD has embedded environmental responsibility into the heart of its operations, investing in cleaner technologies and forward-thinking solutions designed to reduce impact while maintaining exceptional service.

Key DPD Sustainability Commitments & Achievements:

A Clear Net-Zero Ambition - DPD has committed to achieving net-zero greenhouse gas emissions by 2040, with science-based targets validated by the Science Based Targets initiative. This commitment reflects a structured, credible pathway toward meaningful decarbonisation.
Electrifying the Last Mile - A growing proportion of DPD’s UK delivery fleet is now fully electric, enabling quieter, cleaner deliveries across urban and residential areas. This transition continues to expand as part of a long-term strategy to achieve emission-free last-mile delivery at scale, with electric vehicles representing 38.29% of DPD’s final-mile van fleet in 2026.
Lower-Carbon Long-Distance Transport - Around 95% of DPD’s heavy goods vehicle (HGV) fleet is now powered by Hydrogenated Vegetable Oil (HVO), a lower-carbon alternative that can reduce emissions by approximately 83% compared to traditional diesel.
Sustainable Infrastructure & Operations - DPD is transforming its depots and sortation centres through the use of renewable energy, energy-efficient technologies, and smarter route optimisation, reducing energy consumption while improving operational efficiency. The company plans to transition its facilities to renewable energy sources, with at least 70% of logistics sites powered by renewables by 2030, progressing to full renewable energy coverage by 2035.

DHL Express

DHL Express is one of the world’s leading logistics companies, with a strong commitment to connecting people and improving lives while actively reducing its environmental impact through ambitious sustainability goals.

Key DHL Express Sustainability Commitments & Achievements:

Science-based emissions targets - DHL aims to reduce greenhouse gas emissions from 40 million metric tons CO₂e to under 29 million by 2030, aligned with the Paris Agreement and validated through the Science-Based Targets initiative (SBTi).
Sustainable Aviation Fuel & GoGreen Plus - DHL Express is a leader in the adoption of Sustainable Aviation Fuel (SAF), targeting a blending rate of over 30% SAF in its air transport network by 2030. Through its GoGreen Plus products, DHL provides decarbonised shipping solutions across its core services by leveraging sustainable fuels and low-carbon technologies. These solutions are based on true value-chain decarbonisation, enabling international shipments to directly support measurable emission reductions within the DHL network rather than relying on traditional offsetting. SAF, produced from renewable sources, can reduce lifecycle greenhouse gas emissions by up to 80% compared to conventional jet fuel.
Green infrastructure & clean operations - DHL designs new facilities with sustainability in mind and is increasing energy efficiency across its sites, including solar, heat pump technologies, and water recycling systems.