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Swarovski Crystal Innovations

NEW INNOVATIONS
PREVIOUS INNOVATIONS

Swarovski Crystal Innovations & Inspirations for Fall / Winter 2025-2026

A Story Of Balance

Bridging the gap between past and present, reality and imagination, nature and technology, light and shadow, we strive for balance in our rapidly evolving world.

Conjuring up luxury and longevity, ‘70s Chic embraces the nostalgic and the fashion-forward. Radiating the allure of eras past, elegant Crystal Lacquer PRO Ignite Effects in Crystal Mango, Crystal Orchid, and Crystal Pine Green Ignite embrace classic sartorial style for contemporary aesthetics.

In an envisioning of the future our fascination with alien life forms and the colonization of other planets is drawn into Surreal Sci-Fi inspired designs. Shimmering with otherworldly promise, Crystal Mesh Standard Mini embraces the cosmic in one fluid and flexible offering.

The sunshine shade of Swarovski ReCreatedTM Dark Jonquil honors the ingenuity and beauty of Smart Nature. In tribute to Mother Earth, our most sustainable crystals to date crafts a sense of serenity and surety for a styling journey that echoes our commitment to the environment.

Ancient practices, talismans, and symbols take center stage as we embrace the magical and mysterious. Glimmering with geometric effect, Intarsia with Square Flat Backs celebrates extraordinary design and the mystical allure of the unknown.

Welcome to Fall/Winter ’25/26 – A Story of Balance.

NEW PRODUCTS & RANGE EXTENSIONS

Swarovski ReCreated™ Dark Jonquil

If you think you’ve seen it all before, it’s because you have. The trusted and reliable are back in vogue. In quiet defiance against turbulent times, we are rediscovering the magic of familiar comforts. A sense of resourcefulness, with a retreat to the tried-and-true, emerges in designs. Practical, wearable clothing that performs a function – with a more sustainable footprint – is front and center for a new breed of designers.

Swarovski ReCreatedTM Dark Jonquil has been considerately crafted to align with the ongoing emphasis on climate change and sustainability. Uplifting, joyful, and eco-conscious the brilliant hue of this autumnal yellow serves as a continual reminder of Earth‘s beauty. Bridging the gap between technology and reality in our most sustainable crystals to date, Swarovski ReCreatedTM Dark Jonquil highlights our continuing commitment to Mother Nature and her beauty.

Crystal Lacquer Ignite Effects : Mango, Pine Green & Orchid Ignite

A trio of hues based on the comforting familiarity of eras past, retro-inspired Crystal Mango, Crystal Orchid, and Crystal Pine Green Ignite channel the sophistication of the ‘70s. As designers seek to recapture a sense of nostalgia in contemporary designs, the intense depth of these three shades highlights a return to elegance.

Non Hotfix Flat Back Colour Relaunch

Back due to demand, are the fabulous and iconic colours; Crystal Bermuda Blue, Crystal Heliotrope, Crystal Vitrail Light and Crystal Vitrail Medium.

SS3 Non Hotfix Flat Back Colour Extension

Swarovski non hotfix flat back crystals in size SS3 are now available in 50 colours.

Crystal Mesh Standard Mini

Shimmering with intensity, Crystal Mesh Standard Mini perfectly captures the current fascination with science fiction adventures and otherworldly themes. As designers draw inspiration from imagined worlds beyond our own, this flexible and functional mesh provides a bold metallic shine to silhouettes. Extremely versatile – with small crystals that are big in effect – it offers artistic expression and ultra- personalisation for any look.

Crystal Intarsia with Square Flat Backs

Seeking to incorporate a sense of mesmerising detail into silhouettes that play with light and shadow, designers embrace the alternate and otherworldly. Introducing a glimmering geometric effect into the Intarsia range, the square – symbolizing divinity, balance, and solidity – adds a mysterious, magical touch to modern designs. Tactile and haptic, versatile and unique, it extends the Intarsia offering.

Sweet Heart Fancy Stone Size Extension

Provides designers with the capability to craft playful, modern concepts using various size gradients.

* To see the latest collection of crystals, please select filter : Fall / Winter 2025-2026.

View the entire range of Swarovski Crystals

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Swarovski Crystal Innovations & Inspirations for Spring / Summer 2025

Chronicles of Us

Adapting to the drama of our new reality with old traditions, the use of art, identity, creativity, and a sense of nostalgia are being used to re-define our reality.

Adding a personal twist to urban style, the Fantasy Round Bead is formatted for a luxurious new sensibility in Street Art. Rules are broken and creativity is front and center, promoting an anarchic new attitude for individual dressing.

Conjuring up strength and feminine energy, Crystal Moonlight Pearl introduces a subtle new glamour for silhouettes drawn from myths and magic. Hinging on ancient forms for modern goddesses, its subtle sheen offsets a re-take on ’90s excess for a new Glam Fatale.

Taken from the gently blooming floral hues of nature, the world reaches for a sense of fantasy and nostalgic play in Floral Fables, with new Soft Mint, Soft Yellow and Soft Rose Lacquer PRO Ignite Effects echoing fairytales and the innocence of childhood. Our most sustainable crystals to date, the fragile beauty of Mother Nature continues to be embraced with new Swarovski ReCreated™ Ice Blue. Shimmering with intensity, this beautiful hue is representative of our ongoing commitment to reducing environmental impact.

The desire to take a breath in designs that look back to pave the way forward is paramount. Captivatingly saturated in shade, Dark Rose (TCF™) heralds a past era of regal grandeur as we engage in a Style Renaissance.

The diversity of human artistry, our sense of community, and our need for each other is gaining recognition as we aspire to a more positive and unified future.

Welcome to Chronicles of Us for Spring/ Summer 2025.

NEW PRODUCTS & RANGE EXTENSIONS

Swarovski ReCreated™ Ice Blue

Protecting the earth becomes paramount, as sustainable innovation speaks to a new consumer focused on climate change. Versatile and calming, Swarovski ReCreated™ Ice Blue is perfect for nostalgic designs with a touch of fantasy. Swarovski’s most sustainable crystals to date, this beautiful hue of blue stands as a symbol of our continuing commitment to Mother Nature and her beauty.

Swarovski‘s most sustainable crystals to date boast a 34%* lower environmental footprint vs. standard Swarovski crystals. A saturated and beautifully intense hue that closes the gap between Aquamarine and Light Sapphire to perfectly complete our range of blue shades.

Dark Rose (TCF™)

Dark Rose (TCF™) is an intensely saturated shade that calls to mind the grandeur of the past. Reflecting a regal sense of style, it exudes timeless elegance, imparting designs with a heightened sense of grace and sophistication.

A vibrant and vivid pink shade that closes the gap between Rose and Fuchsia. Thermal Colour Fusion (TCF™) is an innovative patent pending colour technology that enhances the surface of the stone with a hard ceramic layer on the pavilion that is durable, permanent, and resistant.

Crystal Lacquer Ignite Effects : Soft Mint, Soft Rose & Soft Yellow Ignite

Drawing inspiration from the wonders of the natural world, these three gentle hues bring a sense of restfulness to designs. Embracing the fragile elegance of blossoms, they provide the ideal focus for delicate silhouettes. Beautiful when blended with the new Swarovski ReCreated™ Ice Blue, or as a stunning, standalone colour range.

The pastel-inspired trio complements and extends our large assortment of distinctive, market-first lacquer effects. Delicate and exquisite, the lacquered finish accentuates the precision-cut and multifaceted nature of Swarovski crystals.

Fantasy Round Bead

The Fantasy Round Bead’s luminous shape offers beauty, paired with practicality, for contemporary designs. Its distinctive and versatile nature effortlessly blends urban style with everyday elegance in uniquely wearable silhouettes. The increased number of facets results in a bead offering high intensity and brilliance. A classic round shape with a contemporary look. With its precious cut, the Fantasy Round Bead is suitable for application on any material, offering limitless creative opportunities for jewelry, apparel, and accessory designs.

Crystal Moonlight Pearl

Crystal Moonlight Pearl Conjuring up a sense of mystery, the exquisite luster of the new Crystal Moonlight Pearl adds ancient energy to contemporary designs. Its subtle, shimmering quality makes it the ideal partner to pared-back silhouettes. A timeless, era-transcending shade. As a new neutral it perfectly pairs with a wide range of existing Crystal and Crystal Pearl hues.

Hotfix Flat Back Colour / Size Extension

Size SS30 is now available in all colours.

* To see previous innovation crystal collections, please select the required season on the filter.

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Swarovski Crystal Innovations for Fall/Winter 2024-2025 : The Presence of the Past

With a focus on history, heritage, and wardrobe key pieces, Classics Interrupted heralds the return of a reduced sense of style. A permanence embodies designs that play with tradition, perfectly encapsulated in the re-interpretation of a timeless shape in the mesmerizing Mirage Pear Fancy Stone. Echoing a sense of preciousness the heightened emerald depth of Majestic Green is a hue for eternity.

Myths and memories are what we have always employed to make sense of the world. Mystical Creatures embraces the dark desire of mermaids; the sirens of the sea. Shimmering with an oceanic feel, Crystal Denim, Agave and Dark Grey Ignite introduce the swirling depths of water into mesmerizing designs, with the extended Drop Sew-on Stone sizes used to create undulating tales of fantasy.

A nod to nature, and the need to reconnect with our roots has become paramount. Bohemian Wilderness is a tribute to folkloric savoir-faire, and the arts and crafts of our ancient forbears. Introducing a sense of permanence and versatility, the Elliptic Cut Pendant crafts designs of pure harmony, while the brilliant textural tactility of Crystal Fine Rocks Colorful Mixtures imparts a sense of deep slowness, and earthly connection.

Lensed through a nostalgic vision of beauty, Vintage Elegance is !rmly back into the spotlight with re!ned pieces, and put-together looks taken directly from the cinematic format of Film Noir. With its velvety sheen, Crystal Caviar Mesh introduces a new take on grown-up glamour, as the high-voltage hedonism of Crystal Electric Blue, Pink, and White Ignite introduces a modern edge

This season it is time to return to the innocence, acceptance, beauty, and glamour of bygone years. Welcome to Fall/Winter 2024/25.

NEW PRODUCTS & RANGE EXTENSIONS:

Crystal Ignite Colours - Agave, Denim & Dark Grey

Crystal Agave, Dark Grey and Denim Ignite Effects are brilliantly attuned to the penchant for modern styles encompassing a sense of archival mysticism. Combining to craft a tale of shimmering ocean delights, this trio tempt and tantalize with their conjuring up of watery depths. Embracing all things oceanic to beautifully round out the current collection, they add instant intrigue to ethereal designs.

Majestic Green Colour

The refined emerald undertones of Majestic Green are a perfect match for the new focus on tasteful, timeless designs. Discerning and discreet, but with an equally bold presence, Majestic Green is the modernday answer to cultivated, sophisticated style.

Mirage Pear Fancy Stone #4390

In a new interpretation of a classic shape, the mesmerizing Mirage Pear Fancy Stone showcases an aesthetic exuding enduring elegance as we demand longevity in style and design.

Elliptic Cut Pendant #6438

The stunning gemstone-inspired cut of the Elliptic Cut Pendant highlights the current design focus on earth and her wonders. With its optimized brilliance, and ease of application, the crafting of this Pendant pays homage to folkloric savoir-faire in faceting and detail, allowing for endless design combinations.

Peardrop Sew-on Stone

The addition of two new sizes completes the range, offering myriad design possibilities; Size 34 x 20.4 mm is utterly unique – no Sew-on Stone of this size currently exists in the main competitor market and setting us apart from the competition, the intermediate 23 x 13.8 mm stone is incomparable in the market.

* To see previous innovation crystal collections, please select the required season on the filter.

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Swarovski Crystal Innovations for Spring / Summer 2024 : Sense Of Self

A new era is afoot where we embrace the practices, and poetry of simply being human. Whether it is a love of the earth, a walk in the Metaverse, visiting far-flung island idylls, or simply seeking serenity - our our desire for re-connection, creativity and artful individuality is reaching new heights.

An increased interest in the revival of bygone rituals, indigenous craft and design techniques celebrates the identity and artistry of ancient cultures as New Nomads infiltrate the global landscape. Looking to the cradle of the earth to inform and educate. a sense of anonymity, ancient rituals, and primitive practices command a new attention, with the spellbinding symmetry of the Fantasy Round Stone poised to enrapture with its mesmerizing form. The size extension of the Rivoli Sew-on stone pays into the ever-deepening desire for handcrafted design.

Continued "Connection Craving" sees psychedelics and technology ramped up as we explore coming together individually. Zooming out for beyond fashion trends, Electric Experimentalists embrace eclectic, non-perfectionist notions. Embracing maximalist style in a form of curated chaos, clashing patterns, various textures and high-voltage hues, the mind-blowing colour of the Lacquered Foils with Electric Lacquer Pro Effects and Crystal Intarsia with Electric Lacquer Pro Flat Backs jolts us out of our reverie. Adding elegance and electricity, the dazzling Trilliant Cut Pendant with its tradition-with-a-twist ethos makes its presence felt for a cohort obsessed with creative expression.

An idyllic life is calling in Island Explorers as slow-living takes precedence, and remote work models allow us to meander to far-flung exotic destinations. Low-key island vibes and a focus on "Soft Fascination" - the restorative practice of doing nothing - abounds as we investigate new ways to work and live in accordance with nature. Savouring the slow and sensual, Crystal Iridescent Dark Turquoise Pearl and Crystal Iridescent Light Turquoise Peal highlight our pre-occupation with the ocean-inspired, as the alluring addition of sun-drenched Multi-Row Cup Chains adds intensity in lush patterned detailing.

Discretion in sublime style continues as we contemplate turning-off by stripping everything back to only the beautiful and essential. The difficulty of creating stillness resides in the sculptural strength of new design shapes - rigid and unbending, yet undulating and flowing - a dichotomy conveyed in Solace Seekers and brilliantly captured by the toned-down intensity of the new Crystal Lacquer Ignite Effects - Flamingo, Linen and Sky. Seeming washed out in hue, yet with riveting force, the family focuses on our multi-faceted nature. Teaming back flawlessly with reintroduced Rose Peach, both the contemporary and the classic co-exist side by side in a definition of new style parameters.

It is this throwing out of the rule book that has entrance us this season as we desire to reclaim our Sense Of Self. Welcome to Spring/Summer 2024.

NEW PRODUCTS & RANGE EXTENSIONS:

Crystal Ignite Colours - Flamingo, Linen & Sky

The tantalizing trio of new Crystal Lacquer Ignite Effects - Flamingo, Linen and Sky - are a whisper-soft call to the new sense of calmness infiltrating consciously crafted designs. With their subtle effect, and beautiful lacquered finish they straddle the divide between muted and magnificent.

Rose Peach Colour Re-Launch

The return of our beloved colour with its intense sunrise hues. Rose Peach completes Swarovski's large assortment of pink / peach shades, offering greater choice and flexibility for trans-seasonal styles. A versatile vibrant colour easily mixed and matched in spring-inspired sculptural designs, as well as classic style combinations.

Fantasy Round Stone

Stunningly crafted with sophisticated symmetry front and back, the contemporary design of the Fantasy Round Stone crafts a sense of mystery and magic. An innovative interpretation of the revered Rose Cut in a contemporary look with an archival feel, reduced in height and symmetry, the flawless facets allow for lighter, more refined designs.

Trillion Cut Pendant

A uniquely elegant new shape for the Pendant assortment, inspired by the historic Trillion Cut Diamond in ingenious multi-layered style. Creatively flexible and constructively confident, the dazzling effect of the triangular Trilliant Cut Pendant is pure class.

Crystal Iridescent Light / Dark Turquoise Pearls

Adding interest to any design, the ocean-infused tones of the Crystal Iridescent Dark and Light Turquoise Peals conveys a sense of contemporary cool. Awash with softly shimmering colour, the sublimely beautiful vignette of the duo capture the Caribbean hues of light glinting off the depth of endless oceans, and the soother calm of waves lapping at the shore.

Rivoli Sew-on Stone

The size extensions means we now offer the smallest and the largest Rivoli Sew-on stones for added design and creativity: 8mm, 16mm and 18mm.

* To see previous innovation crystal collections, please select the required season on the filter.

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Swarovski Crystal Innovations for Fall / Winter 2023-2024 : Style Reflections

Inspired by the need for reflection and healing, this season’s innovations pay homage to simpler times while paving the way towards a brilliant future.

With their bold rejection of perfection, the Noughties and ’90s have returned, appealing to a new generation determined to rebel against the rules. Increasingly turning away from mass consumerism and craving individuality, the new fashion zeitgeist – Glam Grunge – is perfectly encapsulated in flexible, shimmering Crystal Fishnet Banding, Crystal Mesh Colorée Mini, and Crystal Light Mesh Mini.

The Metaverse has brought with it a state-of- the-art platform to dress-up and step-out in as Avatar apparel becomes as real as fashion in the physical world. Heralding a contemporary design direction, vivacious LacquerPROIgnite Effects craft a nonchalant mash-up of style with sensational Crystal Purple, Maroon and Orange creating immersive sensations for the world of Techno Tactility.

Seeking evermore ways to soothe ourselves, a back-to-basics mindset, and focus on forever pieces, re-establishes itself. Regaining a sense of control becomes imperative, with a yearning for simpler times leading to the resurrection of elements Weather Worn by time. In a nod to discreet adornment the elegant form of the Olive Briolette Bead, paired with the subtle shimmerof the Cabochon Flat Back in extended sizes, underpins this renewed focus on reductive design.

Sixties Sartorial sophistication is making its presence felt with simple silhouettes, matching accessories, and a chic new attitude. The passionate shimmer of the Crystal Iridescent Rouge Pearl is the perfect accompaniment to the grandeur of the Majestic Pendant and Majestic Fancy Stone in designs that stand the test of time.

This season we take our cue from the past, as we step into a world of breathtaking possibility.Welcome to Fall/Winter 2023/24.

NEW PRODUCTS & RANGE EXTENSIONS:

Lacquer Ignite Colours

Crystal Maroon, Orange and Purple Ignite Effects incite optimism and inject wonder.
The electric appeal of the dynamic Crystal LacquerIgnite Effects combine to create a bold focus for tactile technological style. Available across our range of Chatons, Fancy Stones and Flatbacks (Hotfix and Non Hotfix)

Iridescent Rouge Pearl Colour

The dazzling depth of the Crystal Iridescent Rogue Pearl conjures up a sense of traditional refinement. Embracing joy and positivity, the heightened hue transcends eras to create contemporary cool with a vintage twist.

Olive Briolette Bead

Elegantly elongated, the Olive Briolette Bead #5044 conveys classic minimalism and reduction in design. The increased faceting, high brilliance, and subtle symmetry of the shape create a new vision of handcrafted luxury.Available in three sizes and a range of standard colours and crystal effects

Majestic Family

As dressing-up for stepping out returns, the optimized radiance of the Majestic Fancy Stone #4329 and Majestic Pendant #6436 play into a new elegantly filtered design ethos. Gem-inspired and multi-layered to craft a sense of timeless sophistication. Both available in three sizes and an extensive range of standard colours and crystal effects

Cabochon Flatback Sizes

A focus on minimalism in design represents a new vision of luxury with the extended sizes of the Cabochon Flat Back range reiterating the need for elegant pared-back embellishment

* To see previous innovation crystal collections, please select the required season on the filter.

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Swarovski Crystal Innovations for Spring / Summer 2023 : Imagination Ignited

Beautiful botanicals, blooming star-shaped florals, and shooting tendrils of verdant bright green create a shimmering secret garden of crystal effects as storytelling infiltrates daily design. Whimsy and wonder are added to the everyday, as we look to fairytales and poetry to offer a sense of ease and escapism. Florals in haptic crystal shine out from Spring fresh designs, calling out to be touched, and ripe for the picking.

NEW PRODUCTS & RANGE EXTENSIONS:

Citrus Green

Intensely saturated with its sparkling fresh, vivacious hue, Citrus Green is perfect for a pop of pure fabulous in Spring/Summer designs. Available across the range on Bicone Beads, Round beads, Chatons, Flatback Crystals (Hotfix & Non Hotfix) and Pendants

Small Size Jewel Cuts

Marquise Flat Back Crystals, article number #2201, are now available in a smaller size 4x1.8mm.

Emerald Cut Flat Back Crystals, article number #2602, are also available in a smaller size 3.7x2.5mm.

Star Flower Flat Back Crystal

Radiating uplifting joy, the emotional reach of the Star Flower promotes creativity and individuality. The new Flat Back Flower Shape available in a wide range of colours in both Hotfix & Non Hotfix, article number #2754.

Star Flower Sew-on Stone

Giving luxury designs a new level of playfulness, the sparkling simplicity of the Star Flower easily combines with other crystals to create brilliant 3D patterns. The new Sew-on Crystal Shape available in a wide range of colours, article number #3754.

XIRUS Light Chaton / Flat Back Crystal

With the brilliance of a Chaton and the reduced height of a Flat Back to create more fire in minimal designs. The new pointed back Chaton / Flat Back Crystal is available in a wide range of colours, article number #1098.

* To see previous innovation crystal collections, please select the required season on the filter.

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Swarovski Crystal Innovations for Fall / Winter 2022-2023 : The Rediscovery of Radiance

A world of wonder awaits you this season, where artistry meets imagination and radiance is rediscovered. Desire to explore, to experiment, and to create by pushing the boundaries of style with the next generation of crystal delite.

NEW PRODUCTS & RANGE EXTENSIONS:

Trio of Amber Hues

Get your glow on with gradients refined in our fascinating trio of amber hues created with an innovative colouring treatment to heighten the sense of natural brilliance; Golden Topaz, Light Amber and Smoked Amber

Nightfall Effect

Shine from the shadows with the unapologetic Nightfall Effect - exclusively developed for darker crystal colours, the addition of a subtle silver layer enhance the base colour beneath accentuating every facet;Capri Blue Nightfall, Emerald Nightfall, Graphite Nightfall and Siam Nightfall

Jewel Flat Back Crystals

Playful new visions arise from our veritable candy-land of artistic royal cuts in the form of Jewel Flat Backs, designed to reinvent the art of embellishment; Trilliant (#2472) and Oval (#2603)

* To see previous innovation crystal collections, please select the required season on the filter.

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Swarovski Crystal Innovations for Spring / Summer 2022 : The wonder Of The New

Creative sparks fly with the debut of innovative new crystals that highlight The Wonder of the New. Enhanced by four key Spring / Summer 2021 stories, ideas for creation and experimentation have never come easier.

NEW PRODUCTS & RANGE EXTENSIONS:

The ingenious Connector Flat Back marks the return of retro in a Joyful Expression, with Crystal Textures in Metallic Colors heralding a bold new aesthetic.

The tantalizing trio of gleaming LacquerPRODeLite hues convey
a sense of understated luxury and escapism as Mesmerizing Nature beckons in a cacophony of color and refreshed tropical prints.

Glossy crystal Briolette XL Hole Beads and Crystal Shimmer embrace the return of elegance, and the new dressing-up for staying in. A tongue-in-cheek glamorization of the everyday, this design ethos enhances the past in luxe, languorous style. A world of wonder awaits in this season’s celebration of versatile crystal forms.

* To see previous innovation crystal collections, please select the required season on the filter.

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We are delighted to present the Swarovski Innovations & Inspirations for Fall/Winter 2021/2022.

This seasons theme is EMBRACING THE NEXT, as we move toward a sparkling future, we will discover that every cloud has a silver lining, and every rainbow a pot of gold.

The mood for Fall/Winter 2021/22 is reflected in four new trends: Alluring Extravagance echoes our yarning for quirky vintage-style pieces that emphasize personal expression. Magical Beauty conjures a new mysticism with designs of spellbinding artistry and luminosity. Urban Opulence celebrates dramatic effects for everyday modern splendor. Super Natural sees a sense of serenity and escapism come to the fore.

Welcome to our mesmerizing new reality, where Embracing the Next will be key.

Dreamlike and otherworld, the luminous iridescence of the new Mystic Oval Fancy Stone reflects our ongoing fascination with magic and mystery. Its highly faceted, opulent good looks make it ideal for giving a precious feel to statement jewellery and accessories. Gem-inspired colours and extravagant effects, available across four sizes, elevate it to next-level luxury.

Also new this season is the Briolette XXL Hole Bead. The extra-large 11mm hole allows it to be threaded with substantial materials such as thick cord or leather, opening up myriad design opportunities in the jewellery, apparel and accessories segments. Available in seven stunning Shimmer effects.

The new Crystal Baroque Pearl family offers beautiful irregular shapes, such as the Round, Drop, Coin and Elongated silhouettes, on. A mass-produced scale. Perfectly in tune with the desire for the organic and the natural, they mirror the trend towards sustainability. Choose from six shades of lustrous purity.

Offering the highest level of brilliance in unfoiled crystal, The Ignite Effect brings artistry to eye-catching designs. The intensity of its sparkle is what makes it so versatile, enabling the use of open-back settings and new ways of imitating fine-jewellery looks. This season, even more colours have been added to its dazzling palette.

An extension of Shimmer Effects to Flat Back shapes; Cushion, Emerald Cut, Marquise and Pear, which are are now available inAquamarine Shimmer, Scarlet Shimmer and Vintage Rose Shimmer.

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We are delighted to present the Swarovski Innovations & Inspirations for Fall/Winter 2020/2021.

This season’s theme is TIME TO SHINE, an acknowledgement of the transformative power of “significant moments” on a society whose attention span has been conspicuously influenced by digitisation.

TIME TO SHINE. It is reflected in four moods: Futuristic Reflections suggests a new reality where cultural heritage, space-age formats and exotic ancient tales combine; Edgy Illumination rebels with an experimental romance born of dark and mysterious Goth elements; Sleek Shimmer celebrates design that has soul, imbued with artful minimalism and timeless simplicity; and Extravagant Brilliance reimagines historical concepts with a new and unconventional narrative, where cultures and traditions are steeped in fantasy.

Innovations Spring/Summer 2021 The demand for modern opulence is met with a stunning new color: Iris. Paler than Amethyst, yet blazing more intensely than Light Amethyst, it is an indulgent, elegant purple with a new-luxe note. Fused with color-rich spring florals or teamed with the Amethyst palette, it creates sweeping, eye-catching degradé effects.
Other brilliant partners for Iris are the new Pearl colors, Crystal Iridescent Dreamy Rose Pearl and Dreamy Blue Pearl. Their soft, fresh radiance brings a sophisticated enchantment to minimalist designs, especially when teamed with the existing natural Pearl palette. It also introduces a mesmerizing sheen to futuristic themes, particularly when mixed with Opal Shimmer effects.

Two of the brightest Swarovski effects have merged to bring you Electric DeLite: the high-energy brilliance and UV pigments that switch up the Crystal Electric family’s glow under light, and the exceptional depth and clarity of DeLite’s highlighted facets.

Highly individual designs become more achievable with the new Ignite Effect. An unfoiled option that still maintains a vibrant sparkle, it’s like no other product on the market. Enabling open-back settings to be used, it offers new ways to imitate fine jewelry looks, making it brilliantly versatile.

Introducing a classic cushion shape with a highly faceted look, the Mystic Square Fancy Stone captures fabulous futurism and traditional elegance in one charismatic stone. Its contemporary-precious looks are created by a grooved reverse side and precision-cut facets to the front. Available in four sizes, five colors and six effects, it makes an impressive centerpiece as well as perfectly complementing both fine jewelry and modern looks.

New Geometric Flat Backs include the wonderfully versatile Concise Hexagon, Elongated Hexagon, Concise Pentagon, and Elongated Pentagon. Designed with side lengths that match, they combine easily with existing Geometric Flat Backs, making richly embellished designs simple to achieve.

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We are delighted to present the Swarovski Innovations & Inspirations for Fall/Winter 2020/2021.

This seasons theme is Love All, a reflection on the desire to give life more meaning and optimism and to prioritise how we feel over what we have.

The need for emotional connection has deepened our desire for the authentic and the real. This attitude is echoed in Fall/Winter 2020/21’s aptly-named theme, Love All, and summed up in four moods: Then & Now explores the sensuous sophistication of reworked Forties-inspired vintage; Extreme & Casual embraces a new relaxed extravagance; Modern & Romantic unveils the charm of tender elegance; and Wild & Chic unlocks the power of untamed femininity. All for the love of crystal.

Epitomizing the Love All theme for Fall/Winter 2020/21, romantic symbols with enduring significance take centerstage. None symbolizes this more powerfully than the latest Heart Cut Pendant. After seasons of unisex fashion, this gemstone-inspired, multilayered cut leads the return to sensuous sophistication. Available in three sizes, fifteen colors, and six effects.

Recalling the fabulous Forties, the new Fantasy Fancy Stone combines that era’s elegant daywear and sartorial chic with a thoroughly contemporary sensibility. Ultra-brilliant, with slim proportions and a new irregular cut, it comes in classic Cushion and Hexagon shapes, answering the demand for jewelry and accessories with a heritage feel.

In a move away from the muted gender-neutral tones of previous seasons, the newest candy-colored Crystal Lacquer ^PRO DeLite effects palette celebrates the power of modern femininity and gives a nod to the no-label generation. Romantic yet strong, with highlighted facets emphasizing depth and clarity, they harmonize beautifully with existing shades.

Introducing a shock of neon-bright color to the Crystal Electric Lacquer ^PRO family, the electrifying brilliance of the new Crystal Electric Violet comes from a lacquer coating containing UV pigments that make it glow under light. This subtly references the artificial hues generated by the screen-based technology that dominates modern life.

Mysterious and moody, Crystal Mulberry Pink Pearl and Crystal Elderberry Pearl are inspired by the wild outdoors and nature’s bounty. Their sumptuous berry tones reinforce the importance of organic influences in design as an antidote to the digital world. Mix and match with the new DeLite effects as well as other Crystal Pearls.

Iridescent Shimmer effects radiate multiple shades of a single color in an enigmatic blend of softness and intensity inspired by the Aurora Borealis. Perfect for sophisticated tone-on-tone designs, the Rose Peach Shimmer effect is now available for Beads, Pendants, Flat Backs and Sew-on Stones, as well as additional Shimmer line extensions for Beads.

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We are delighted to present the Swarovski Innovations & Inspirations for Spring/Summer 2020.

Let your emotions shine in the cuts, colours and inspirational magic of our new crystal collection.
The Serenity of Being, The Joy of Expression, The Surprise of the Unexpected, The Excitement of Creativity.

The mood for Spring/Summer 2020 is reflected in four new trends: The Serenity of Being evokes a sense of stillness, reflecting the desire to “be in the moment” to offset the effects of isolation and information overload; The Joy of Expression captures Gen Z’s desire for “Instagrammable” disco-glam wardrobe statements; The Surprise of the Unexpected fuses athleisurewear with a new sartorial luxury, blending street looks with classic style; and the “anything goes” attitude of The Excitement of Creativity is seen in the rejection of normcore in favor of creative, exuberant and multilayered designs.

Innovations Spring/Summer 2020

Capturing all the youthful joy of the Insta-generation, nothing says it’s time to shine more than Swarovski’s new Kaleidoscope Fancy Stones family. Thanks to Rivoli faceting on the reverse and large facets on the front, these triangular, hexagon and square crystals showcase a radiant and totally new rainbow-like optic. Ideal for jewelry and accessories, the user-friendly glue-in setting option will be very popular with the DIY community.

Also new this season is the gently expressive, gemstone-inspired, 50-facet Princess Cut Pendant. Ideal for hand-application techniques such as beading and wire working, as well as sewing, this easy, time- and cost-saving product works beautifully for jewelry and DIY, apparel and accessories. And because it is unfoiled, it makes for stunning standalone, open-back pieces that have an elegant, fine-jewelry look.

In an industry first, the Crystal Electric Lacquer ^PRO family’s six new lacquered effects bring a burst of neon brightness to the Swarovski palette. Made with UV pigments that glow under light, their sparkling pops of color add excitement to sport-inspired casualwear, as well as answering the demand in the dancesport segment for intensely colorful crystals.

Spike Flat Backs & Sew on Stones defy convention with their boldly rebellious “anything goes” attitude. Perfect for sewing, setting, gluing and using with Ceralun, these premium-looking spikes come in two shapes, with two sizes for the Sew-on Stones and three sizes for the Flat Backs—just right for mixing and matching across a spectrum of creative designs, especially footwear and accessories.

Beautiful, brilliant and multi-functional, the new Crystal DeLite color palette offers interest and intrigue to any design. The continual focus on hi-lo styling and the casualization of luxury is perfectly captured in the blending and blurring of the iridescent hues in this stunning color range. This radiant crystal collection crosses the divide between the extraordinary and the everyday.

The new Crystal Eden Green Pearl is an expression of freedom and fun that steps outside of everyday wardrobes, designers will find their “Eden” in the evergreen color of this beautiful lustrous pearl. An intense, shimmering color that is reminiscent of the 80s, it receives a contemporary update as opulence continues to infiltrate both day and eveningwear. Even the name itself means delight!

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We are delighted to present the Swarovski innovations for Fall/Winter 2019/20.

This season’s theme is Be Yourself, reflecting the global trend for individualism, self-expression and self-discovery, and the increasing value placed on uniqueness and individualization.

The current desire to make an individual statement has been translated into key trends that reflect four aspects of self-discovery: Check Yourself seeks continuity and stability as heritage designs are re-issued and individualized for urban settings; Find Yourself sees off-grid living and back-to-nature styling becoming mainstream; Excess Yourself goes for Luxe Minimalism with exaggerated forms and look-at-me designs; and Dress Yourself makes grand, theatrical statements in everyday dressing.

Innovations Fall/Winter 2019/20

Heritage gets a modern makeover with Swarovski’s exclusive Imperial Cut. Based on the famous Asscher Cut (an iconic diamond cut), it brings exceptional brilliance and a fine-jewelry finish to classic pieces. It also mixes well with other Fancy Stones in gem-inspired colors to make a contemporary statement. Ideal for giving a modern-vintage feel to engagement and college rings.

At last it’s possible to apply crystals to tricky fabrics that are incompatible with Hotfix. Synthetic Coldfix is Swarovski’s new glue developed specifically for this purpose, and available for Crystal Fabric and Crystal Fine Rocks. Needing minimal pressure and little or no heat, Coldfix makes it possible to quickly and easily embellish functional or delicate fabrics. This opens up myriad creative possibilities, including in-store customizing for apparel and accessories.

The latest additions to the Pearl Family bring new versatility to a popular category. With over fifty colors and effects, Crystal Pearl 2mm is suited to filigree designs, seed beading and intricate embroidery. Iridescent Tahitian Look Pearl, inspired by the rare saltwater pearls found in Tahiti, has an eye-catching yet natural look. New Cabochon Flat Backs Hotfix and Cabochon Pearl Flat Backs Hotfix give with their lustrous finish an alluring 3D luminosity to textiles.

Crystal LacquerPRO DeLite Effects offers five nature-inspired shades: Crystal Light Grey, Crystal Army Green, Crystal Ochre, Crystal Burgundy, Crystal Cappuccino. They are a beautiful reminder to enjoy Mother Earth’s bounty and live sustainably. Their subtly highlighted facets will give luxurious depth and opaque sparkle, and they mix and match brilliantly with Shimmer or Shiny Lacquer PRO effects.

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Swarovski® Innovations for Spring / Summer 2019 - Released 1st February 2018

Close your eyes tight. The lasting image of your mind's eye is like a photo negative of the idea you can't get out of your head. This is the stuff of imagination.

Numbed and bored by today’s technology driven world, we opt to refocus on the human element with its emotional, intellectual and spiritual demands. Craving connection, seeking authenticity and desiring the real, we travel the world — experiencing new cultures and exploring new regions in order to learn, grow and ultimately find happiness. Gap-year travels, adventure journeys, “snackable” holidays or luxury seafaring cruises confirm the new experience consumer for whom traveling is more than just going to a different place — it is about creating new meanings, and making the best of life.

This season we highlight new ways of fulfilment and satisfaction through travel experiences that transform us, bringing an element of joy to our lives.

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Swarovski® Innovations Fall / Winter 2018-2019

We are currently witnessing a division in society —
A distinct polarization — A world of light and dark, black and white, right and wrong.

Influenced by our polarized views, we envision our lives accordingly. We either see the future as bright and cheerful, full or opportunity or as a challenge we would prefer to exchange with a more simple, bygone, time.

This season we highlight these polarized viewpoints, reflecting upon the fact that where there is light, there is shadow. Full of joyful creativity and eccentric celebration, or striving for stillness with a somber survival ethos, we seize the notion that the future is twofold.
Welcome to Fall/Winter 2018/19 — Light and Shadow.

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Swarovski® Innovations Spring / Summer 2018

Swarovski® Innovations Spring/Summer 2018.We dedicate our Spring/Summer 2018 seasons to this emerging sentiment – eradicating the boundaries between luxury and street, the natural and the digital, male and female, as well as exploring the transcendence between opposing belief systems. Welcome to an age of “New Perspectives”.

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Swarovski®Innovations Fall / Winter 2017 / 2018

Swarovski® Innovations Fall/Winter 2017/18. The current Inspirations – “The Nature Of Us” – focus on the influence of sustainability and ethical behaviours on the crucial identity-defining activities of eating, working, traveling.

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