Preciosa Crystal Innovations

Preciosa Crystal Innovations for Autumn / Winter 2024 : Red Carpet Ready

This season, crystallized occasion wear is the life of the party, proving that fashion’s finest moments never fade. Inspired by the Roaring Twenty-Twenties, Preciosa's newest Crystal Innovations campaign is all about self-expression and statement-making shine where every crystal tells a story, every shimmer sings with laughter and every sparkle captures a moment. Featuring a dozen of Preciosa’s own people “Red Carpet Ready” invites you to dress up for the sake of it, because any occasion is a special occasion if you add enough sparkle.

NEW PRODUCTS & RANGE EXTENSIONS:

New Colour - Cobalt Blue / Cobalt Blue AB - Beads & Flat Back Crystals

Compelling and expressive, Cobalt Blue retains universal appeal for its ability to transform. This especially gender-inclusive shade feels both familiar and futuristic, tapping into a post-natural world where AI and digital augmentation are inseparable from wearable design.

New Colour - Light Graphite - Flat Back Crystals

The soft silvery gray of Light Graphite evokes a sense of low-key luxury immune to trends and core aesthetics. Timeless and transseasonal, Light Graphite is minimalist and menswear friendly, ideal for elevating tinted neutrals and incorporating more casual barely-there bling.

New Colour - Jet Odyssey - Flat Back Crystals

Embark on a fearless fashion journey with our new metallic coating, Odyssey. The perfect shade of shimmery bronze, Odyssey empowers and amplifies design craft as it blurs the line between hardware and embellishment, creating a distinct hyper futuristic feel.

New Shape - Kite - Flat Back Crystals

As versatile as it is unique, our new Kite flatback fulfills a desire for iconic symbols that can be cute but also glamourous. Ripe for experimentation across fashion segment, styling and context transform the Kite from nostalgic and playful to impossibly chic and modern.

Range Extensions - Additional Colours - Pear Fancy Stones

Now available in ten additional colours; Blue Zircon, Chrysolite, Fuchsia, Jonquil, Rose, Light Rose, Sapphire , Light Sapphire, Light Siam & Violet

* To see previous innovation crystal collections, please select the appropriate season on the filter.

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Preciosa Crystal Innovations for Spring / Summer 2024 : Destined To Dazzle

Inspired by our reinvigorated fascination with mysticism, astrology and soft magic.

NEW PRODUCTS & RANGE EXTENSIONS:

New Colour - Blue Violet / Blue Violet AB - Flat Back Crystals

Unlike its namesake blossom, there is nothing common or basic about Blue Violet. A mystical blend of electric purple and ultramarine, this sensorial shade evokes serenity, self-assurance and optimism. 

Range Extensions - Indian Pink / Purple Velvet - Flat Back Crystals

Ultra-sweet Indian Pink and opulent Purple Velvet now come in nail-artist approved smaller sized Non Hotfix Flat Back Crystals: SS5, SS7 and SS9. 

Range Extensions - Baguette / Navette -

Flat Back Crystals

Baguette and Navette are now available in a smaller size: 4x2mm, generating brand-new possibilities for complex crystal embellishment.

* To see previous innovation crystal collections, please select the appropriate season on the filter.

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Preciosa Crystal Innovations for Autumn / Winter 2023 : Hotel Anybody

Entitled Hotel Anybody, this season’s fashion story is a playful riff on our rejuvenated desire to travel and was shot at the iconic Grand Hotel Pupp in the traditional spa town of Karlovy Vary.

NEW PRODUCTS & RANGE EXTENSIONS:

New Colour - Mesmera - Flat Back Crystals

This mood ring-like shade was developed over several months with the prestigious Czech Academy of Sciences and contains trace amounts of a rare-earth metal called neodymium, causing the crystals to appear differently under natural and synthetic light wavelengths.

New Coating - Glitter - Bicone Beads

An icier, more delicate version of our classic Aurora Borealis (AB) coating, Glitter gives merely a subtle wink of iridescence.

Range Extensions - Colours - Rivoli Chatons

Previously available only in Crystal, two of the largest sizes of our exquisite Rivoli MAXIMA now come in nine additional colors, including costume jewelry classics like Jet, Peridot and Sapphire.

Range Extensions - Colours - Cushion Square Fancy Stones

Sizes 5x5, 6x6 and 8x8mm now come in additional colours; Chrysolite, Fuchsia, Jonquil, Light Rose, Light Sapphire, Rose, Tanzanite and Violet.

Improved Quality - MAXIMA - Flat Back Shapes

Produced according to Preciosa’s highest quality standards, six of our classic flatback shapes (Baguette, Navette, Pear, Rivoli, Square and Triangle) will join the rest of our flatbacks portfolio as part of Preciosa’s premium quality, lead-free MAXIMA line.

* To see previous innovation crystal collections, please select the appropriate season on the filter.

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Preciosa Innovations for Spring / Summer 2023 : Plantasia