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Preciosa Crystal Innovations

NEW INNOVATIONS
PREVIOUS INNOVATIONS

Preciosa Crystal Innovations for Autumn / Winter 2024 : Red Carpet Ready

This season, crystallized occasion wear is the life of the party, proving that fashion’s finest moments never fade. Inspired by the Roaring Twenty-Twenties, Preciosa's newest Crystal Innovations campaign is all about self-expression and statement-making shine where every crystal tells a story, every shimmer sings with laughter and every sparkle captures a moment. Featuring a dozen of Preciosa’s own people “Red Carpet Ready” invites you to dress up for the sake of it, because any occasion is a special occasion if you add enough sparkle.

NEW PRODUCTS & RANGE EXTENSIONS:

New Colour - Cobalt Blue / Cobalt Blue AB - Beads & Flat Back Crystals

Compelling and expressive, Cobalt Blue retains universal appeal for its ability to transform. This especially gender-inclusive shade feels both familiar and futuristic, tapping into a post-natural world where AI and digital augmentation are inseparable from wearable design.

New Colour - Light Graphite - Flat Back Crystals

The soft silvery gray of Light Graphite evokes a sense of low-key luxury immune to trends and core aesthetics. Timeless and transseasonal, Light Graphite is minimalist and menswear friendly, ideal for elevating tinted neutrals and incorporating more casual barely-there bling.

New Colour - Jet Odyssey - Flat Back Crystals

Embark on a fearless fashion journey with our new metallic coating, Odyssey. The perfect shade of shimmery bronze, Odyssey empowers and amplifies design craft as it blurs the line between hardware and embellishment, creating a distinct hyper futuristic feel.

New Shape - Kite - Flat Back Crystals

As versatile as it is unique, our new Kite flatback fulfills a desire for iconic symbols that can be cute but also glamourous. Ripe for experimentation across fashion segment, styling and context transform the Kite from nostalgic and playful to impossibly chic and modern.

Range Extensions - Additional Colours - Pear Fancy Stones

Now available in ten additional colours; Blue Zircon, Chrysolite, Fuchsia, Jonquil, Rose, Light Rose, Sapphire , Light Sapphire, Light Siam & Violet

* To see the latest collection of crystals, please select Autumn / Winter 2024 on the filter.
Preciosa Crystal Innovations for Spring / Summer 2024 : Destined To Dazzle

Inspired by our reinvigorated fascination with mysticism, astrology and soft magic.

NEW PRODUCTS & RANGE EXTENSIONS:

New Colour - Blue Violet / Blue Violet AB - Flat Back Crystals

Unlike its namesake blossom, there is nothing common or basic about Blue Violet. A mystical blend of electric purple and ultramarine, this sensorial shade evokes serenity, self-assurance and optimism.

Range Extensions - Indian Pink / Purple Velvet - Flat Back Crystals

Ultra-sweet Indian Pink and opulent Purple Velvet now come in nail-artist approved smaller sized Non Hotfix Flat Back Crystals: SS5, SS7 and SS9.

Range Extensions - Baguette / Navette -

Flat Back Crystals

Baguette and Navette are now available in a smaller size: 4x2mm, generating brand-new possibilities for complex crystal embellishment.

* To see the latest collection of crystals, please select Spring / Summer 2024 on the filter.

Preciosa Crystal Innovations for Autumn / Winter 2023 : Hotel Anybody

Entitled Hotel Anybody, this season’s fashion story is a playful riff on our rejuvenated desire to travel and was shot at the iconic Grand Hotel Pupp in the traditional spa town of Karlovy Vary.

NEW PRODUCTS & RANGE EXTENSIONS:

New Colour - Mesmera - Flat Back Crystals

This mood ring-like shade was developed over several months with the prestigious Czech Academy of Sciences and contains trace amounts of a rare-earth metal called neodymium, causing the crystals to appear differently under natural and synthetic light wavelengths.

New Coating - Glitter - Bicone Beads

An icier, more delicate version of our classic Aurora Borealis (AB) coating, Glitter gives merely a subtle wink of iridescence.

Range Extensions - Colours - Rivoli Chatons

Previously available only in Crystal, two of the largest sizes of our exquisite Rivoli MAXIMA now come in nine additional colors, including costume jewelry classics like Jet, Peridot and Sapphire.

Range Extensions - Colours - Cushion Square Fancy Stones

Sizes 5x5, 6x6 and 8x8mm now come in additional colours; Chrysolite, Fuchsia, Jonquil, Light Rose, Light Sapphire, Rose, Tanzanite and Violet.

Improved Quality - MAXIMA - Flat Back Shapes

Produced according to Preciosa’s highest quality standards, six of our classic flatback shapes (Baguette, Navette, Pear, Rivoli, Square and Triangle) will join the rest of our flatbacks portfolio as part of Preciosa’s premium quality, lead-free MAXIMA line.

* To see previous innovation crystal collections, please select the required season on the filter.

Preciosa Innovations for Spring / Summer 2023 : Plantasia

Like a magnificent hothouse in full bloom, this season’s innovations are the shining result of imagination and finesse. An exotic bouquet of new size, shape and color combinations springs to life with several range extensions that add more than one hundred and fifty items to Preciosa’s ever-growing portfolio.

NEW PRODUCTS & RANGE EXTENSIONS:

Non Hotfix Flat Back Crystals - Chaton Rose MAXIMA

Size ss5 now comes in six additional colours and Sizes ss7 and ss9 now come in eight additional colours; Amethyst Opal, Chrysolite Opal, Gold Quartz, Light Gold Quartz, Light Sapphire Opal, Padparadscha, Rose Opal and Smoked Sapphire

Bicone Beads - Rondelle

Caribbean Sea, Caribbean Sea AB, Limecicle, and Limecicle AB are now available for all sizes of Rondelle Beads.

Chatons - Channel MAXIMA

Size ss29 now comes in ten additional colours, and NEW! size ss47 comes in 16 colours; Crystal, Jet, Amethyst, Blue Zircon, Burgundy, Chrysolite, Emerald, Light Amethyst, Light Peach, Light Siam, Montana, Peridot, Rose, Sapphire, Siam, Topaz and White Opal

Fancy Stones - Square MAXIMA

Sizes 5x5, 6x6 and 8x8mm now come in additional colours; Chrysolite, Fuchsia, Jonquil, Light Rose, Light Sapphire, Rose, Tanzanite and Violet.

Fancy Stones - Baguette MAXIMA

Sizes 5x2mm and 5x2.5mm now come in seven additional colours; Chrysolite, Fuchsia, Jonquil, Light Siam, Rose, Siam and Violet

Fancy Stones - Navette MAXIMA

Sizes 8x4, 10x5 and 15x7mm now come in additional colours; Jonquil, Light Rose, Light Sapphire, Rose and Violet.

* To see previous innovation crystal collections, please select the required season on the filter.

Preciosa’s AW 2022 campaign, Nostalgia for the Future, is about enhancing the past for a brighter future.

When contemporary feels out of touch and reality feels a little too real, we are left in a kind of no man’s land, caught between longing for a simpler time and dreaming about a more inspiring future. We bring the past forward through time to hold impossible conversations and invent established tradition. We fill our lives with simple anachronistic pleasures that have nothing to do with convenience. We recycle hackneyed stereotypes and imagine that time flows backwards and not the other way around, all in attempt to alter our collective path forward. At its core, nostalgia is a filter. Perhaps we’ve finally figured out a way to hack the system so as not to need one in the future.

NEW PRODUCTS:

Denim Blue

This new colour comes in all standard sizes for both hotfix and non-hotfix flat back crystals and is available with Aurora Borealis (AB) coating.

Crystal Biarritz

This new colour comes in all standard sizes for both hotfix and non-hotfix flat back crystals.

Spike Cone

The new Spike Cone flat back is available in Crystal, Crystal AB, Light Peach and Black Diamond. This shape comes in one size, SS29, and is suitable for hotfix application only.

RANGE EXTENSIONS:

Flatbacks

Introducing a new smaller size of 6x3.6mm for the Pear Flatback in Crystal and Crystal AB, which is available in hotfix and non-hotfix flat back crystals.

Fancy Stones

Introducing new smaller sizes of 3x1.5mm for the Navette Fancy Stone and 3x2mm for the Baroque Pear Fancy Stone, in Crystal and Crystal AB.

* To see previous innovation crystal collections, please select the required season on the filter.

Preciosa Innovations for Spring / Summer 2022 : Unstoppable

Preciosa’s SS 2022 campaign, Unstoppable, is about embracing your individuality and finding joy in the process of self- improvement. It’s about believing in yourself, even when the odds seem to be stacked against you. Uplifting and colorful, this campaign is not only meant to inspire creativity but also to provide a fun form of escape from our everyday lives.

Caribbean Sea

Escape to a faraway fashion paradise with this Caribbean getaway-inspired hue. Caribbean Sea has been added to the color assortment for Preciosa’s premium line flatback Chaton Rose MAXIMA. This color comes in all standard sizes in both hotfix and no-hotfix version and is available with Aurora Borealis (AB) coating.

Limecicle

It’s fresh, it’s flavorful, it’s fabulous. Limecicle has been added to the color assortment for Preciosa’s premium line flatback Chaton Rose MAXIMA. This color comes in all sizes in both hotfix and no-hotfix versions and is available with Aurora Borealis (AB) coating.

* To see previous innovation crystal collections, please select the required season on the filter.