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Serinity v World's Leading Brand - Can You Spot The Difference?

March 31, 2022 2 min read

Serinity v Worlds Leading Brand - Can You Spot The Difference?

Have you tried our fabulous new range of Serinity Flatback Crystals? Did you know they are made in Austria and provide identical quality, brilliance and sparkle to Swarovski Flatback Crystals, the world's leading brand of crystals.

Since last year, when Swarovski changed their operating model, Swarovski Flatback Crystals are only available to those businesses / brands that create a finished product using crystals. If you create / manufacture a finished product using crystals then you can apply online. Once approval has been gained, you can continue to purchase the full range of Swarovski crystals from us via our closed B2B environment. 

However, for those customers who do not produce a finished product such as nail technicians, dental technicians or DIY crafters it is not possible to purchase Swarovski crystals anymore. Fortunately, Serinity Flatback Crystals are the solution to this problem, not only do they provide the same quality, brilliance and sparkle as Swarovski crystals, but they are also available to all customers and can be purchased via our online shop without any restrictions.

Serinity offers an extensive range of beads and crystals in many shapes, sizes and colours, very similar to the Swarovski range including but not limited to Bicone Beads, Chatons, Fancy Stones, Flat Backs (Hotfix & Non Hotfix), Pearls, Pendants and Sew on Crystals.

As an alternatively you could also try our Preciosa Flatback Crystals, these are high quality flatback crystals available in a wide range of colours at a lower price point.

The comparison video below allows you to take a closer look at both brands of crystals and compare Serinity Flatback Crystals to Swarovski Flatback Crystals, can you see any difference?

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